“Apple Intelligence,” the company’s answer to the likes of Google Gemini and Microsoft Copilot, didn’t exhibit many tricks not already seen on those other platforms, but it did excel in two areas: integration and privacy. The technology, announced in a prerecorded presentation Monday at Apple’s annual World Wide Developers Conference, largely taps into a user’s […]
Email marketing design best practices: 11 Tips for non-designers
By Jesse Kennedy June 20, 2024 Rather listen or watch? You’ve got it! 👇 Email design is critical to an effective email marketing strategy. While the actual information you communicate is important, design elements are just as crucial. After all, studies show that 90% of the information transmitted to our brains is visual. So, by incorporating […]
Apple Goes All-In on a Privacy-Based AI Experience
Before this year’s Worldwide Developer Conference, which Apple conducted earlier this week, AI meant artificial intelligence to most consumers. In classic Apple-esque fashion, we now know the Cupertino-based company wants to redefine AI as “Apple Intelligence.” Apple has consistently demonstrated its prowess in effectively communicating complex technologies to laypeople. At WWDC, the company clearly articulated […]
Re-engagement email examples: How to win back subscribers
By Pam Neely June 21, 2024 Have you noticed a significant number of your email list subscribers are no longer interacting with your content or following your calls to action? Then it may be time to start a re-engagement email campaign! This can be a super effective email marketing strategy for winning back inactive subscribers. […]
You Don’t Need Robots.txt On Root Domain, Says Google via @sejournal, @MattGSouthern
Google’s Gary Illyes shares an unconventional but valid method for centralizing robots.txt rules on CDNs. Robots.txt files can be centralized on CDNs, not just root domains. Websites can redirect robots.txt from main domain to CDN. This unorthodox approach complies with updated standards.
29 Must-Have Features For Ecommerce Websites via @sejournal, @BennyJamminS
Successful ecommerce websites remove as many obstacles as possible between users and the products they’re looking for. This list of features and policies was chosen based on their impact on user experience. Each removes friction from purchasing journeys to keep users engaged on your website. 29 Essential Ecommerce Website Features1. User-Friendly Navigation With Breadcrumbs2. Internal […]
Instagram Algorithm Shift: Why ‘Sends’ Matter More Than Ever via @sejournal, @MattGSouthern
In a recent Instagram Reel, Adam Mosseri, the head of Instagram, revealed a top signal the platform uses to rank content: sends per reach. This metric measures the number of people who share a post with friends through direct messages (DMs) relative to the total number of viewers. Mosseri advises creating content people want to […]
Ask An SEO: What Are The Best Resources To Learn SEO And Who Are The Best People To Follow Online For Good Advice? via @sejournal, @HelenPollitt1
This week’s Ask An SEO question comes from Nicolò, who asks: “What are the best resources to learn SEO and who are the best people to follow online for good advice?” This is a great question that goes to the heart of what a lot of people struggle with when learning SEO. There is a […]
Matilda Egere-Cooper, Al Mackie, Jess Leonard, Steve Rogers and Felicity Long on judging at Cannes Lions
The last in a new series in which UK judges from this year’s festival share their key takeaways from the process.
Unlocking Brand Growth: Strategies for B2B and E-commerce Marketers
In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For B2B and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial. A recent analysis of 71 brands offers valuable insights into the optimal strategies for startups, scaleups, mature brands, and majority […]